peta-logo

Cruelty-Free

We care what’s in your color
Substainably sourced planet positive ingredients.
plant-based-image

Plant Based

clean-dyes-image

Clean Dyes

damage-free-image

Damage Free

no-ammonia-image

No Ammonia

Shop
Viral
Color
Depositing
Shampoos &
Conditioners
Vivids & Pastels
Shop
GemLites
Color
Depositing
Shampoos &
Conditioners
NATURALS
Shop
Healthy
color
Duos
Goodbye
Yellow!
Better than purple shampoo
for blonde, silver & gray hair.
Shop All
Silvers